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Discount Brokers in India

With the increase in internet usage in India, more and more trading is being done online. This has led to a new type of brokers, that are known are as Discount brokers. Discount brokers offer terribly competitive brokerage rates with sensible customer services.


The discount broking is a concept where a broker charges comparatively lower commissions as compared to market norms and attract the existing clients of different firms in the field. Since the rates are significantly lower, they usually resort to automated servicing- mainly online. Discount brokers generally don't charge an annual service charge or maintenance fees on their customer’s account.

Discount broking is a very recent trend that started just five years back in 2010. Discount brokers charge a reduced commission and don't offer investments advice. The best-known discounts brokers in India are Trade deal, Zerodha, RKSV, and Tradejini; there are also few smaller players in the market as well, however, based on the returns these four are the largest. Charges are kept low because discount brokers offer fewer employees, fewer products, and no advisory teams. Lately, the discount brokerage is becoming very popular in India as more and more people have access to the internet and several people are now investing using their own knowledge.